Bull Comparison Tool

The DeSireBull™ platform is a decision support tool that aims to simplify the bull selection process, increase the number of bull buyers who utilize genetic performance measurement information and ultimately to improve herd quality.

Genetic performance measurement information is cumbersome and time-consuming to assess i.e. EBVs & $Indices. This is especially challenging for commercial producers to interpret and digest when considering bull purchases, and even more so given that such purchases are an infrequent event.

DeSireBull will ultimately simplify the process of using genetic information for bulls and will support industry’s extension and adoption efforts to increase the rate of genetic gain in beef cattle.

** The DeSireBull website is currently under construction**


DeSireBull is powered by BREEDPLAN technology and backed by the NSW Department of Primary Industries and Meat & Livestock Australia.